Founded by Aida Tavana, Tulua was built on the belief that travel should be personal, intentional, and quietly luxurious. With a background in global marketing and premium travel operations, Aida brings both strategic precision and creative vision to every itinerary she designs.

Before founding Tulua, Aida spent several years leading cross-functional projects for Fortune 100 companies in digital strategy and premium client experience. Her work in that space shaped her approach to travel — blending data-driven structure with the art of personalization — and refined her ability to deliver seamless, high-touch service at every stage of the journey.

Her work has taken her across continents, from coordinating executive and event travel to curating bespoke escapes defined by thoughtful detail and refined simplicity. Every trip is treated as a project — planned with intention, managed with precision, and brought to life through Tulua’s global network of trusted partners.

At Tulua, every journey begins with understanding who you are, how you travel, and what moments matter most. From private villas and exclusive hotels to yachts, events, and custom experiences, Aida ensures each detail is effortless, authentic, and deeply personal.

For Aida, true luxury isn’t about excess — it’s about intention, time, and presence. Tulua exists to create those moments beautifully.